PR Undervalues the Anecdote, One of the Best Springboards into Storytelling
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists get anecdotes. PR not so much. A few years back, we analyzed three...
View ArticleWhat the Hell Was Huawei Thinking?
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You’ve heard the phrase, “read the room.” Huawei can’t read the room. In spite...
View ArticlePutting a Face on a Company
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Check out the headline in The Wall Street Journal last month. “Apple Teams...
View ArticleI Still Believe Levity Is the Killer App for Business Storytelling
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I wrote about Zappos using levity as the killer app in its communications a...
View ArticleI Wrote 1,000 PR Blog Posts and All I Got Was This Lousy T-Shirt
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Writing feeds my soul, so producing 1,000 blog posts on public relations,...
View ArticleGame of Thrones Depicts the Best of Persuasive Language
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m not talking about our friend Lord Baelish who discovered that chaos wasn’t...
View ArticleLessons from Training on Becoming a People Manager
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks recently attended a training session conducted by...
View ArticleA PR Announcement That Defies “Elvis Has Left the Building”
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company experiences a key employee leaving for the proverbial greener...
View ArticleReaching Today’s 35 and Under Crowd
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every generation — boomers, Gen Xers, millennials, and beyond — brings its...
View Article“Thought Leadership” vs “Thought Followship”
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Commenting on an industry issue by itself does not constitute thought...
View ArticleAdvertising Gets This Storytelling Stuff
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Human beings gravitate to “train wrecks.” How else can you explain the...
View ArticleA Communications Train Wreck for the Ages
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I collect examples of dreadful communications. Every large company at some...
View ArticleHow to Become a People Manager
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl...
View ArticleThe Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a...
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions...
View ArticleTrade Shows Canceled Due to Coronavirus: Impact on B2B Tech Marketing
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Andree Latibeaudiere, Senior Account Manager, Hoffman Europe Who could’ve...
View ArticleThe Communicator’s Guide to Deciphering Acronyms
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d...
View ArticlePlaying the Scarcity Card in Media Relations
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No company in business history has played the scarcity card in media relations...
View ArticleComedy in brand marketing: Connecting with customers as opposed to consumers...
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Hoffman UK Director Def: ‘Light and humorous character with a...
View ArticleHow the Hell Does This Trader Joe’s Story Land in The Wall Street Journal?
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Journal published a feature story about people using Twitter to deliver...
View ArticleIf the FDA Called Us About a Communications Plan for the COVID-19 Vaccine
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Everyone is counting on the vaccine to return the planet to its axis and the...
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